Oxy promises clarity out of chaos. RitualAds filmed the promise in Oxy's own color.
spec work · made for Oxy
Oxy's promise goes on screen.
The Line of Sight
THE PRINT IS IN · PRESS PLAY
Oxy's own explainer. A founder's problem arrives as a hopeless knot of thread, and Oxy's four steps act on it one by one: Discover listens and the knot loosens, Define pulls one thread straight, Design draws that thread into a product, Deploy switches it on. Thirty seconds, one calm voice, and the line lands under the Oxy mark.
Film one · the knot, the four steps, the straight line, the card
Frames · drag the strip, or run your hand over it for the loupe
The Habitat
THE PRINT IS IN · PRESS PLAY
A wildlife film about ideas. A newborn idea, one small glowing seedling, faces its first night in open weather. It is carried into the one place built for it, a glasshouse where the conditions are exactly right, and it grows into something that lasts. Oxy's about page says it plainly, and the card repeats it: the environment where great work happens.
Film two · the wild night, the glasshouse, the growth, the card
Frames · drag the strip, or run your hand over it for the loupe
The Subtraction
THE PRINT IS IN · PRESS PLAY
A craft film with no words. Black sand is poured onto a glowing table, everything at once, the whole mess. A sculptor's hands rake and sweep, and every stroke removes what is not true, false starts wiped flat, until the last sweep shows the form was there all along. The sound does the talking: sand, glass, a pulse that quickens. The sand settles into the Oxy mark: find what's true.
Film three · the pour, the sweeps, the mark in the sand
Frames · drag the strip, or run your hand over it for the loupe
Four posters, one campaign, Oxy's voice.
Still one · Bring clarity to chaos. · one true thread through the tangleStill two · Where ideas survive. · the seedling alight in the darkStill three · Momentum looks like this. · dominoes by the thousand, the first already fallingStill four · We remove the rest. · the mark, one stroke from true
Drag it clean.
Oxy's promise as a handle you can hold: the chaos on the left of the line, the clarity on the right. Pull it either way.
The handle · the same lime line in both frames, everything else removed
Shown on the call.
The work from the meeting, in full: finished film for real clients, from the record. Each one is a shape Oxy can put its own clients into.
Reebok
In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.
Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.
The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. "This could rewrite the playbook for sports marketing." · Marla Tellez, Fox News
In · A national campaign to launch her new skin care product on Shopify, turning five years of clinical research into a luxury story, without a single practical set.
Out · The commercial, with not a single practical set used in production; midway through post-production she asked for a higher-resolution output for the largest screen in Times Square.
The result · A Times Square debut on the largest screen, seen by 1.5 million people daily, and three major publications.
In · Agency jnr. and production company Clockwork had to win one of Australia's boldest campaign pitches: how do you win a pitch for setting people on fire, before a single frame is shot?
Out · The pitch script previsualized from script to screen before production began, selling the tone rather than the description.
The result · The pitch won in the room: the Creative Engine gave jnr. and Clockwork the confidence to pitch at full strength and the client the confidence to say yes. An agency, backed. The same shape works for Oxy.
Talent, creative taste, technology and production infrastructure: campaigns delivered for brands, agencies, production companies, celebrities and entertainment.
Oxy brings
Client relationships and commercial capabilities: the rooms, the accounts and the offers this work plugs into.
Together: more speed and more scale, new offerings for Oxy's clients, and room to take larger opportunities · a capability behind Oxy, never a competitor.
How Oxy works with Ritual.
Fully produced
Ritual makes the campaign end to end: film, stills and every version, delivered finished on links like this one. Oxy brings the client and the brief; this page is what a delivery looks like.
Hands on
Consulting or collaborative production inside Oxy's own process: Ritual's team joins wherever it is needed, from first idea to launch cut.
The engine, in house
A subscription that puts the brand-focused creative engine in Oxy's hands: governed, repeatable, brand-controlled campaign content, with localization and high-volume versioning built in.
Each one is scoped with Oxy, case by case.
Bring clarity to chaos.
RitualAds is the engine behind campaigns and previsualizations for brands from Coca-Cola to Reebok. Oxy writes; the films above show what happens when that writing goes to screen.
